ShiftDeploy Technical Team

Areas of expertise

Core Web Vitals
Largest Contentful Paint
Interaction to Next Paint
Conversion rate optimisation
Image delivery

Credentials

✓Audited 100+ UK practice websites
✓Specialists in mobile booking flow performance

8 articles by ShiftDeploy Technical Team

31 Aug 2026

Your Booking Page LCP Is a Revenue Number, Not a Technical One

Largest Contentful Paint on a booking page is the moment a patient decides whether to wait. Here is where the seconds actually go, and the four fixes in the order worth doing them.

30 Aug 2026

Build an Image Pipeline That Removes Decisions From the Editor

Format, dimensions, quality, compression: four decisions no content editor should have to make. How to move all of them into the pipeline, and what it is worth.