What should a tradesman’s website include?
A tradesman’s website should say what you do and where in the first line, show your phone number and a WhatsApp button on every page, list each service and the areas you cover, show reviews and photos of real work, include accreditations, and load quickly on a phone.
Key takeaways
- ✓Your website’s job is to make the phone ring, not to look fancy.
- ✓Put your number and a WhatsApp button on every page.
- ✓Give each main service, and each main area, its own page so Google can match you to searches.
- ✓Real photos of your work beat stock photos every time.
- ✓DIY builders are fine to start, but many trades outgrow them when they want more work from Google.
Your customers aren’t looking for a beautiful website. They’re looking for someone reliable who can come soon. Your website’s only job is to convince them that’s you, then make it easy to ring.
That’s what good website design for tradesmen comes down to. Here’s what to put on yours, what to leave off, and whether to build it yourself.
Website design for tradesmen: what to put on it
At the top of the homepage: what you do and where. “Electrician in Bristol, same-week appointments” beats “Welcome to Smith Electrical Services”.
On every page:
- Your phone number, as a tap-to-call button on phones
- A WhatsApp button
- A short line of trust: reviews, years trading, accreditations
Pages that bring in work from Google:
- One page for each main service (boiler repair, rewires, roofing repairs)
- One page for each main town or area you cover (these, plus your Google profile, help you rank higher on Google Maps)
- An about page with a real photo of you and your team
Proof:
- Reviews, ideally pulled from Google
- Photos of real jobs, before and after
- Accreditations and memberships that apply to you, such as Gas Safe, NICEIC or TrustMark
What to leave off
- Long company history on the homepage
- Stock photos of smiling models in hard hats
- Forms with ten boxes. Name, number and a short message is enough.
- Anything that slows the site down on a phone, like autoplay videos
If you’re weighing up building it yourself against paying someone, our guide to what a website costs in the UK has the full price ranges.
| DIY builder | Built for you | |
| Your time | Evenings and weekends | An hour or two to give us details |
| Found on Google | Harder; you set up SEO yourself | Service and area pages set up for you |
| Best for | Brand-new, very tight budget | Trades who want more work from Google |
Make sure calls get answered
The best website in the world doesn’t help if the calls it brings go to voicemail while you’re on a roof. Pair your website with call answering so every enquiry gets a reply, and you get a text with the details.
And if your site is live but you can’t find yourself on Google, work through why a business isn’t showing on Google Maps.
We’ll look at your current website, or your plans for one, and show you what would bring in more calls.
Get your free checkSee our work for plumbers and how we help businesses get found by more customers.
Frequently asked questions
Do tradesmen need a website?
Most do. Customers who find you on Google or through a recommendation usually check your website before calling. It’s where you show reviews, photos and the areas you cover.
What is the best website builder for tradesmen?
Wix and Squarespace are popular and easy to start with. They work for a simple site, but you’ll need to set up local SEO and service pages yourself to win work from Google.
How much does a website for a tradesman cost?
From £9 to £29 a month on a DIY builder, or typically £1,500 upwards for a professionally built site, plus a monthly fee for hosting and care.
How many pages should a tradesman’s website have?
Enough for a page per main service and per main area you cover, plus home, about and contact. For most trades that’s 6 to 15 pages.
Should I put prices on my website?
Where you can, yes. Even “from” prices or typical ranges help customers decide and reduce time-wasting calls.
Sources
- Manage your service areas for your Business Profile — Google Business Profile Help
- How Much Does a Website Cost UK 2026? Full Price Guide — ExpertSure
Web Performance Engineers
The ShiftDeploy engineering team audits and rebuilds booking and enquiry flows for UK dental practices, clinics and service businesses. Every figure we publish comes from field data on sites we have measured.
- ✓ Audited 100+ UK practice websites
- ✓ Specialists in mobile booking flow performance