Co-Founder, ShiftDeploy
Muhammad Ali is a co-founder of ShiftDeploy and a full-stack engineer. He builds the AI receptionists, WhatsApp automation and booking systems that help clinics, trades and local service businesses answer every enquiry.
6 Nov 2026
You can’t easily use the WhatsApp Business API without a provider or developer. Here’s what they do, how they charge, and the questions that separate good ones from expensive ones.
29 Oct 2026
Patients hate being on hold. Private clinics lose bookings to it every day. Here’s how an AI front desk answers every call, and where the line with clinical staff sits.
22 Oct 2026
Calls don’t stop at 5pm. Here’s what 24-hour and out-of-hours call answering costs, what you get for the money, and how to choose.
16 Oct 2026
You can’t answer with your hands in a boiler or a consumer unit. Here’s what an AI receptionist asks callers for each trade, the safety rules to set first, and how it books the job.
6 Oct 2026
Hiring a receptionist costs around £2,360 a month. Most small businesses spend £30 to £200 a month on a virtual receptionist service. Here’s what you get for each option.
1 Oct 2026
Reception is the busiest job in a dental practice. An AI receptionist can take the routine calls and bookings off the front desk, as long as it knows where its job ends.
28 Sept 2026
Off-the-shelf AI receptionists cost about £10 to £200 a month. A set-up that books into your diary costs more. Here’s how the pricing works and how to avoid paying for the wrong thing.